Reign FC To Make Use Of Microsoft Surface Pro

Microsoft has joined hands with Reign FC.

Microsoft Corporation is now joining hands with the Seattle Reign FC for the coming football season this year.

The company wishes to contribute to the sports fraternity where it wishes to become useful to the players by giving them a gateway to use its technology. The soccer team of women which will represent Seattle will make use of the Surface Pro 4 tablet by the software giant. The idea behind using the Surface devices while playing is to make the training sessions better via the analytics and sports science programs embedded in the devices. The Reign campaign by the company will begin from April 17, 2016.

This is not it, but the Windows giant wishes to entice from the soccer season thus the teams playing will also sport the jerseys engraved with the company’s logo. This clearly highlights that the company is one of the big names when it comes to sponsoring high profile jerseys during the National Women’s Soccer League. The themed Nike kits will have the logo of MSFT printed on the front and back with the slogan “Black, Blue, and Bold”.

The company is the presenting partner, thus it has the choice to regulate its software and hardware products like Office 365 and Azure Cloud accessible to the teams. This will thus be used for training purposes making it a fruitful bargain for both the parties. Laura Harvy, who is the General Manager of the club talked about how it will benefit the company and team. The idea behind this endeavor is to emerge with a “footballer’s perspective” allowing them to enrich the platform by offering data that will used to calculate the performance and fitness level of players.

Analytics is a great way to keep record of players. It helps in analyzing the short comings and performance trajectory allowing the team to make strategic decisions in the long run.

The tech behemoth has thus played quite strategically since by partnering with the Reign FC, the company will acknowledge the world about its influence in the sports fraternity. Tim Mallelieu, the group manager mentioned that technology can play an important role when it comes to making the on field performance of player’s betters.

Moreover, it is also a great way to acknowledge the entire sports fraternity about the potential of technology in the domain. Sports has been quite conventional when it comes to technology and by taking a stretch in this field, the company has the potential to lure a new audience.

This is not the first time Microsoft has come up with a partnership of this nature but it has earlier collaborated with the NASCAR, Seattle Sounds FC, Real Madrid and the initial Seattle Storm. This initiative can result in immense support for the propagation of women’s soccer in the United States. the Windows 10 maker is making investments in the sports industry and it is also assumed that by having Reign on board, the company will manage to get a promotional boost. The campaign will start in a day’s time.